In recognition of the 2018 Rose Parade® theme, 'Making a Difference', Northwestern Mutual's parade float is highlighting the difference that camps make in the lives of kids with cancer.
Northwestern Mutual will bring the camp experience to life with our 2018 Rose Parade® float, Letting Kids be Kids. The float will reflect the fun, adventure, and laughter experienced by children.
As part of our ongoing commitment to support those with childhood cancers, we will continue to work with nonprofit partners, camps, and retreats nationwide to generate awareness and funds for those affected.
Meet each of our float riders and watch their reactions as they learn about the float for the first time.
Watch our riders react to the float
Meet Bennett from Camp One Step in Wisconsin
Meet Mary from Camp N’Joy it All in Ohio
Meet Chris from Camp Ronald McDonald for Good Times in California